Insight Platforms https://www.insightplatforms.com/ Directory, learning and events for research and analytics Mon, 30 Jan 2023 13:31:07 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.1 https://www.insightplatforms.com/wp-content/uploads/2020/06/Gradient-Filled-Insight-Platforms-Logo--150x150.png Insight Platforms https://www.insightplatforms.com/ 32 32 How to improve customer experience using social intelligence? https://www.insightplatforms.com/how-to-improve-customer-experience-using-social-intelligence/ Mon, 30 Jan 2023 13:31:05 +0000 https://www.insightplatforms.com/?p=44711 Read this article and learn from YouScan how social intelligence can reveal consumers expectations and help companies improve their customers' experiences.

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]]> What Brands Really Want from Research Partners https://www.insightplatforms.com/what-brands-really-want-from-research-partners/ Tue, 17 Jan 2023 10:52:25 +0000 https://www.insightplatforms.com/?p=44341 Henry Piney, host of the FutureView podcast, shares tips for research suppliers from insights & strategy leaders at Adidas, Twitch, Lego and other brands.

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]]> The Top Tools for Text Analytics https://www.insightplatforms.com/the-top-tools-for-text-analytics/ Fri, 13 Jan 2023 15:40:40 +0000 https://www.insightplatforms.com/?p=43876 A roundup of some of the leading tools for text analytics for market research, user research and customer experience feedback data.

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]]> Five Best Practices for Testing E-Commerce Consumer Products https://www.insightplatforms.com/five-best-practices-for-testing-e-commerce-consumer-products/ Thu, 05 Jan 2023 17:17:51 +0000 https://www.insightplatforms.com/?p=43904 Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing

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]]> Seven Tips for Assimilating Your Insight https://www.insightplatforms.com/seven-tips-for-assimilating-your-insight/ Thu, 05 Jan 2023 12:13:35 +0000 https://www.insightplatforms.com/?p=43898 Tips for research and insights teams for harnessing existing knowledge. By Dan Young, founder of Shed Research Consulting.

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]]> Year in Review 2022 https://www.insightplatforms.com/market-research-year-in-review-2023/ Wed, 21 Dec 2022 12:33:11 +0000 https://www.insightplatforms.com/?p=43680 Year in Review 2022 Goodbye 2022! As we head into our Christmas break and look forward to 2023, we wanted to do re-cap and share everything we’ve done this year in one handy place. Thanks to all our partners, viewers, readers, students, sponsors and team members for being part of this. Nearly 200,000 of you …

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]]> Evaluating the Impact of Market Research Innovations  https://www.insightplatforms.com/evaluating-the-impact-of-market-research-innovations/ Fri, 16 Dec 2022 10:27:02 +0000 https://www.insightplatforms.com/?p=43552 Read for an overview of technology and tools that drove evolution of Market Research industry, and which ones will drive its future.

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]]> What is Behavioural Concept Testing? https://www.insightplatforms.com/what-is-behavioural-concept-testing/ Mon, 21 Nov 2022 12:24:31 +0000 https://www.insightplatforms.com/?p=42933 Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.

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]]> Market Landscape: Remote User Testing Solutions https://www.insightplatforms.com/market-landscape-remote-user-testing-solutions/ Thu, 10 Nov 2022 19:47:47 +0000 https://www.insightplatforms.com/?p=42760 Market Landscape featuring technology solutions that support remote user testing, usability research and video-based user interviews.

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]]> Quick 5-step checklist for multi-market studies https://www.insightplatforms.com/quick-5-step-checklist-for-multi-market-studies/ Wed, 19 Oct 2022 13:00:16 +0000 https://www.insightplatforms.com/?p=40735 Read this article by Savanta's Nikki Lavoie for 5 crucial tips to avoid pitfalls and improve quality of multi-market studies!

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]]> Leveraging co-creation in global research https://www.insightplatforms.com/leveraging-co-creation-in-global-research/ Tue, 04 Oct 2022 17:17:39 +0000 https://www.insightplatforms.com/?p=40477 Read article by Savanta's Nikki Lavoie for expert tips to leverage co-creation in global research: tools, tasks, stakeholder management & more!

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]]> Interviews with Fraudsters https://www.insightplatforms.com/interviews-with-fraudsters/ Fri, 30 Sep 2022 08:39:40 +0000 https://www.insightplatforms.com/?p=40383 Compelling video interviews from InnovateMR and OpinionRoute with survey panel fraudsters around the world.

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