Insight Platforms is owned and operated by What Next Strategy & Planning Ltd

This privacy notice is to let you know how we promise to look after your personal information collected on the website.

This includes what you tell us about yourself, what we learn from you using our website and the choices you give us about what marketing you want us to send you.

This notice explains how we do this and tells you about your privacy rights and how the law protects you. Please read it carefully before you proceed.

The data controller in respect of this website is What Next Strategy & Planning Ltd.

The data Protection Officer can be contacted at

Our Privacy Promise

We promise:

  • to keep your personal information safe and private
  • not to sell your data
  • to give you ways to manage and review your marketing choices at any time.

As well as our Privacy Promise, your privacy is protected by law.

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so.

The law says we must have one or more of the following reasons:

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it.

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interest we will tell you what this is.

What personal information do we collect?

You do not have to give us any personal information in order to use (most of) this website.

However, if you wish to register on this website, subscribe to receive communications from us, request further information or provide content for inclusion on this website (e.g. comments, ratings or reviews), we may collect the following from you:

  • name
  • email address
  • company or organisation you work for

You may also choose to provide additional voluntary information in the course of your use of this website.

In addition, we may automatically collect information about

  • the website you came from or go to when you leave
  • which pages on this website you visit
  • IP addresses
  • the type of browser you use
  • the times you access this website.

However, this information is aggregated and is not used to identify you.

How will your personal information be used and shared?

The personal data we collect will allow us to:

  • Communicate with you;
  • Contact you about products and services we think might be of interest to you (where we have the appropriate permissions to do so – see below under ‘Marketing Communications’);
  • Provide access to Sponsored Content from our Partners (where we have the appropriate permissions to do so – see below under ‘Marketing Communications’);
  • Administer our website and provide customer services;
  • Meet legal, regulatory and compliance requirements;
  • Gather management information to form statistical and trend analysis;
  • Monitor and analyse the use of any account to prevent fraud, misrepresentation or crime;
  • Investigate any complaints about this website.

We may employ the services of third party service providers to help us in certain areas such as website hosting and email management. In some circumstances, the third party may receive your information. However, at all times, we will control and be responsible for the use of your information.

We may use aggregated information to administer or improve our website, analyse trends, gather broad demographic information and detect suspicious or fraudulent transactions. We may pass this information to third parties.

How long we keep your personal information

We will keep your personal information for as long as you are registered with our website.

If you decide to unregister with our website, we may keep your data for up to three months for one of these reasons:

  • To respond to any questions or complaints,
  • To show that we treated you fairly.

We may also keep anonymous information for research or statistical purposes.

Transfer of your personal information outside the EEA

If we transfer information outside of the EEA, we will make sure that it is protected in the same way as if it was being used in the EEA. We’ll use one of these safeguards:

  • Transfer it to a non-EEA country with privacy laws that give the same protection as the EEA.
  • Put in place a contract with the recipient that means they must provide the same standards as the EEA.
  • Transfer it to organisations that are part of the Privacy Shield. This is a framework that sets privacy standards for data sent between the US and EU countries. It makes sure those standards are similar to what is used in the EEA.

Marketing Communications

Where you have given the appropriate permissions during the registration process, we may from time to time contact you be email about products and services that may be of interest to you.

If at any point, you would like to opt out of receiving such marketing communications from us, or would like to change the channels that we use to contact you, please click on the unsubscribe link at the bottom of any emails you receive, or email us, stating your preferences, at

To access Sponsored Content resources from Insight Platforms Partners – including white papers, eBooks or webinars – you may be required to provide your name and email address and agree to share those contact detail with the relevant Partner.

In such cases, you agree that your contact details will be used in accordance with the Partner’s privacy policy, a link to which will be displayed prominently on the relevant consent form.

Cookies and related tracking technologies

We use cookies to collect information about your online preferences. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

We use the following cookies on our website:

  • Strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details cannot be provided.
  • Performance cookies. These cookies collect anonymous information on how people use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.


Our website contains links to other websites over which we have no control. We are not responsible for privacy policies or practices of linked websites.


We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.

Sale of the business

In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners of the business

Your right to access, update and delete your personal information

You are entitled to

  • see the personal information we hold about you
  • review, correct, update or change your personal information
  • request that the personal information we hold about you be deleted.

If you wish to do this, please contact us at

We may require you to provide verification of your identity to provide a copy of the personal information we hold.

Please note that in certain circumstances we may we may withhold access to your personal information where we have the right to do so under current data protection legislation.

Changes to our privacy and cookies policy

If our Privacy and Cookies policy changes in any way, we will place and updated version on this page. Regularly reviewing this page ensures that you are always aware of what personal information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

How to contact us

If you have any questions about this statement or your personal information, please contact us at

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