NielsenIQ BASES is the leading provider of consulting, data and research services for consumer product innovation.
Company Overview
See tomorrow, today
Success in today’s marketplace requires dynamic insights that give a complete understanding of the consumer—what they say, how they think, what they will do—in a quick, agile, and adaptable way.
The best innovators see 3x greater performance1. How can you make better brand decisions while going faster and using fewer resources?
Building bigger, better brands the first time: that’s why BASES exists. We help you make those difficult decisions and efficiently optimize from the start.
With innovation, renovation, strategy, and go-to-market optimization, BASES is your partner in brand success.
Specialties
1/ Business Issues
- Concept/Idea screening, ranking, testing
- Brand / product / service launch
- Brand / product / service repositioning
- Defend sales, line & price, volume
- Develop, revitalize market
- Gain new customers, Increase market share new customers
2/ Research Solutions
Advertising Research, Advertising Research (Advertising Effectiveness, Advertising Testing), Advertising Research (Advertising Tracking), Brand Research (Brand Equity), Business-to-Business Research, Consumer Research (Attitude & Usage Research, Consumer Trends, Lifestyle & Value Trends, Psychological / Motivational Research, Psychographic Research), Customer Satisfaction / VOC / CX (Customer Satisfaction, International Research, Packaging Research (Packaging Development, Packaging Testing), Pricing Research, Product Research (Concept, Concept Optimization, Idea ranking, Concept Screener), Product Research (Product Development, Product Optimization, Product Testing (User Testing, Product Testing, concept testing, Home use Tests, Taste Tests / Sensory Tests, Shopper Research (Shopper Insights), Customer Satisfaction / VOC / CX (CX – Customer Experience), Pricing Research (Price Elasticity Analysis, Line & Price)
3/ Industries & Demographics
Cannabis / CBD, Automotive, Beverages/Alcohol, Consumer Durables, Cosmetics / Beauty Aids, Entertainment, Environment & Sustainability, Financial, Foods / Nutrition, Health Care / Medical, Household Products/Services, Leisure, Manufacturing / Machinery, New Products, Personal Care Items, Pet Owners / Foods / Supplies, Retail, Service Industries, Technology, Telecommunications, Toys / Games, Gaming / Gamers
4/ Research Services
Market Research Software, Biometric Research (Eye Tracking, Neuromarketing / Neuromonitoring, Data Collection (Field Services), Modeling & Predictive Research (Forecasting & Predictive Analytics), Online Research Panels (Proprietary Panels), Qualitative Services – Moderating, Qualitative Services, Sampling & Recruiting (Sampling), Sensory Research, Biometrics Research (Wearables / Sensors)
5/ Interviewing – Audience
Consumers
6/ Related Services & Software
Market Research Software (Panel Data Processing), Market Research Software (Artificial Intelligence / AI-Powered Platforms)
7/ International Expertise
Worldwide Capabilities
