Glow is a powerful on-demand research platform that enables businesses to make better decisions, fast.
With direct access to over 110 million consumers and 6 million businesses worldwide, plus a team of experts on hand when you need them, Glow gives you the power to get your market research right and the confidence to act on insights now.
The Glow platform provides real-time data visualisation for faster decision making, while supporting simple to complex research needs in any market.
Glow helps brands globally gather insights through brand health tracking, category usage & attitude studies, commercial due diligence assessments, concept testing, in-market product testing, advertising & marketing campaign effectiveness studies and much more.
Data you can trust:
Data agnostic – we source our data from multiple high quality panels around the world and match source to project to ensure data is fit for purpose.
Voices at scale – access to over 100M consumers & 6M+ businesses at your fingertips ensures we can gather feedback from any audience you need.
Multi-stage quality assurance – 3 stage quality assurance involving platform automation and human intervention ensures data is pristine, every time.
Insights made easy:
Intuitive interface – the intuitive software interface and guided workflow makes it easy to follow the right process.
Templates – question templates and ‘use case’ survey kits such as brand trackers enable users to start with best practice built in.
Expert support – Research experts on-hand to provide support as and when you need it, whether that’s with survey set-up, questionnaire design, deployment or even reporting.
Simple sharing – one-click share and data export functionality to easily collaborate with your colleagues. Share your interactive data dashboard, visual charts or a combined Powerpoint deck as needed, instantly.
Instant language translation – our unique in-platform automated language translation feature enables you to convert surveys into over 32 languages and then edit in-platform to accelerate the deployment of multi-market studies, saving time and resources
Rapid results for a real-time world:
Live data – data is accessible in the platform as respondents provide feedback, so you can start to learn as soon as the survey is live.
Real-time visualisation – see and interrogate responses in real-time so you can learn as you gather data.
Click-to-play analytics – understand your data quickly with built in visualisation and analysis tools including filtering and cross-tab capabilities.
Dynamic optimisation – amend your survey on the fly as you learn from the data.
Discover how progressive brands including Bain, Reckitt, Mondelez, Puma, Carat, Publicis and R/GA are using Glow to reduce risk, remove guesswork and help their businesses grow. Glow on.