Community 2.0

Mobile-First Community Research

Insight Communities are Overdue an Overhaul

More than 60% of market research teams still use insight communities today, according to a 2022 GRIT Report. But while they remain popular, communities (or “market research panels”) have become cumbersome to manage.

It doesn’t have to be that way.

This e-zine from Rival Technologies reveals “Insight Community 2.0” – a no-stress approach to conversational, chat-based community research.

Through research-on-research studies and real-world examples, you’ll learn how to use your community to maximise your productivity, agility and budget – and make a bigger impact in your company.

Download now to learn everything you need to know to get more of your insight community:

  • New research principles and recruitment techniques to speed your team up
  • Mobile-first best practices from brands like Land O’Lakes, Diageo, REVOLT TV, and Paramount
  • Quant data and qual feedback via innovative methodologies like agile research, mobile ethnography, and in-the-moment research

Please login below or register for a free Insight Platforms account to download ebooks.

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