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About
Passive Measuring / Metering solutions come in many flavours. Typically, users give permission for software installed on their desktop, tablet or smartphone to capture and share some of the data they generate: which websites they visit, which apps they use or – on mobile devices – where they go in the physical world.
How to do Passive Tracking Research if You Really Value Users’ Privacy
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
Learning Resources
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Platform Demo – CitizenMe
On-demand demo of CitizenMe, a self-service app-based research platform whose 400k members share data and opinions in exchange for rewards.
The Zero-Party Data Advantage: Connecting Opinions and Outcomes
On-Demand Masterclass from Howard Ming, from DISQO. Learn how zero-party data works and see the advantages to be leveraged into…
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…
How to do Passive Tracking Research if You Really Value Users’ Privacy
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
Big money bets on the future of research
The future of research is supposed to be healthy But it’s a conundrum. Managers are hungrier for customer insight and…
