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About
Eye Tracking research can be carried out in several ways: using specially adapted glasses, which are often used for in-store research; infra-red devices, often used for lab-based user experience testing; or webcams, in both computers and smartphones, which are used for a wide range of attention research applications.
What is Eye Tracking for Market & User Research?
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
The Top 15 Eye Tracking Platforms for Market & User Research
Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top 15 eye tracking…
Market Map: Eye Tracking Platforms for Market & User Research
Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and…
Learning Resources
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Lightning Demo – Tawny
Lightning demo of emotion analytics and eye tracking platform Tawny. 10-minute intro with product overview and platform walk-through.
Lightning Demo – DAIVID
Lightning demo of predictive video ad testing platform DAIVID. 10-minute intro with product overview and platform walk-through.
Lightning Demo – expoze
Lightning demo of predictive eye tracking platform expoze.io. 10-minute intro with product overview and platform walk-through.
Lightning Demo – aimpower
Lightning demo of predictive analytics platform aimpower. 10-minute intro with product overview and platform walk-through.
Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile…
Platform Demo – Affect Lab
On-demand demo of Entropik Tech – a scalable Emotion AI platform that analyses brain activity, facial expressions, eye movement &…
