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Indeemo is the market leader in mobile ethnography, a form of online qualitative research that helps researchers elicit rich insights from respondents.

Field Notes

Field Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones.


Mobile ethnography, experience sampling, smartphone qualitative: these solutions are for capturing in-the-moment feedback from users with text feedback, image uploads and video.

They may also feature advanced capabilities such as geo-triggering of tasks and screen capture for UX feedback.

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What is Mobile Ethnography?

An introduction to mobile ethnography; it’s benefits, it’s uses, and the types of features needed.

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Market Map: Mobile Ethnography

A market map of mobile ethnography platforms. Includes mobile-only specialist tools and multi-platform qualitative research software with desktop and smartphone…

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Platform Demo – Discuss

Live session at the Insight Platforms Demo Day Feb 2023 with Discuss – a complete, end-to-end real-time qualitative video research…

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