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Caplena uses Augmented Intelligence to analyse large amounts of free text from reviews and open-ended survey questions.


Codeit is an advanced software platform for coding open-ended survey responses by blending artificial intelligence with human based tools.


Yabble is a market research platform with proprietary AI technology and a global audience of over 60 million consumers.


Text analytics platforms rely on Natural Language Processing (NLP), a type of Artificial Intelligence.

These tools are used to make sense of unstructured data from a range of sources: verbatim comments in surveys, reviews posted in forums, posts in social media, comments transcribed in call centres and many other types of text-based input.

Key features of text analytics platforms include sentiment analysis; categorisation or topic analysis; entity extraction (eg to identify brands); and data visualisation – usually in an online dashboard.

Text analytics capabilities are also built into many platforms in other categories: Social Listening, Survey Software, Automated Surveys and Trend Analytics tools.

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Market Map: Text Analytics

Market Map of text analytics platforms for research, including general text analytics, verbatim coding, emotion analytics and CX analytics.

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The Top Tools for Text Analytics

A roundup of some of the leading tools for text analytics for market research, user research and customer experience feedback…

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