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Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main…
Learning Resources
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Platform Demo – Qualzy
Live session at the Insight Platforms Demo Day Feb 2023 with Qualzy – a qualitative research platform that enables communities,…
Platform Demo – Emazing Retailing
Live session at the Insight Platforms Demo Day Feb 2023 with Emazing Retailing – behavioural research for e-commerce optimisation.
Five Best Practices for Testing E-Commerce Consumer Products
Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing
What is Behavioural Concept Testing?
Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.
Lightning Demo – Schlesinger Methodify
Lightning demo of insights automation platform Methodify by Schlesinger. 10-minute intro with product overview and platform walk-through.
How to Maintain ‘Always-On’ Conversations with Consumers: 5 Top Tips
On-demand webinar with experts from rapid consumer insights platform Zinklar. Learn practical ways to get on-going feedback from target audiences.
