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Upsiide allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective and clever way.


Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.

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What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…

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Platform Demo – Qualzy

Live session at the Insight Platforms Demo Day Feb 2023 with Qualzy – a qualitative research platform that enables communities,…


What is Behavioural Concept Testing?

Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.

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