BASES Ad360 – Powerful new solution that requires no compromise: it measures the implicit AND explicit response of your creative by combining cutting-edge neuroscience AND a comprehensive consumer survey.
Minimize inefficient iteration cycles and drive strong in-market performance of your advertisement.

Holistic, full-view insights with actionable next steps

1/ Directly measures implicit brain processing
Second-by-second brain response captured by EEG is integrated with eye-tracking to measure how consumers visually explore the ad and how the brain implicitly responds.

2/ Understand explicit reactions & commentary
Listen to consumers with a quantitative online survey compared to a database to provide insight into an ad’s explicit performance.

3/ Identify strengths & optimization areas
Optimize your ad with clear guidance, validate ad potential, and build continuous learning for the future.
Receive an analysis of an ad’s performance against communication goals, integrating what consumers can and cannot tell you for a comprehensive picture.

Key deliverables

– Overall EEG Engagement vs. Database ​
– Brand Resonance, Brand Recall & Parent Brand Halo ​
– Second-by-second Brain Response & Eye-tracking
– Action Intent & Ad Purchase Impact

Insights include:
– Implicit engagement and motivation
Measure if ads drive emotion and relevancy
– Explicit awareness
Ensure your ad’s explicit and/or time-bound messages (special offers, new brand intros, etc.) consciously breakthrough
– Halo effects
Understand the impact of creative on parent brand
– Subgroup differences
Analyze differences in explicit reactions from survey sample subgroups