BASES Line & Price Optimizer – Simulate product assortment changes, alternative pricing scenarios, pack size changes, new price-pack architecture, and new promotions.

Simplify your path to growth
Explore and optimize a full range of options across your brands to maximize growth for your business.

– Plan your pipeline
– Grow your profits
– Manage your revenue potential

Maximize your incremental growth
Consumers won’t see your new product offering by itself—they’ll see it in a dynamic marketplace where many competitive choices are available. In this context, even your existing products can cannibalize sales. BASES Line & Price Optimizer helps you maximize share potential and incrementality for your brand.

Key features
1/ Turn consumer data into market reality
Combine predictive analytics and gold standard data with an intuitive interface that accurately simulates the shopping experience.

2/ Make it easy
Our platform simplifies input collection, which allows you to focus on results and decisions that matter.

3/ Industry-leading experience
Our team of line and price specialists have conducted over 3,000 studies in the past three years, providing you with the confidence you need to succeed.