Entropik Affect UX is a User Experience Testing Platform that helps users to test, identify and analyze UI/UX elements, path-to-purchase journeys, and prototypes with the added benefit of Emotion Analytics. The platform helps derive emotion-driven behavioural insights to understand subconscious user preferences that influence decision-making. It can be used to scale up the UX research of a website, app, chatbot, products and prototypes with TAT.

Entropik’s Affect UX Features:

1. Set a campaign from scratch or choose from existing templates.
2. Panel of 60 Million+ respondents across 120 countries.
3. Test user journeys across prototypes.
4. Pre & Post survey with branching logic.
5. Facial Coding & Eye-tracking Technologies to understand user’s subconscious behaviour.