Affect Lab enables users to leverage behavioral insights so that they can learn about the subconscious preferences of audience and deliver experiences that connect emotionally with consumers.

Affect Lab is a SaaS-based Emotion Insights Platform allowing brands, agencies, advertisers and other companies to measure and understand human emotions at scale to optimize consumer touch points across the entire consumer life cycle. AffectLab uses Neuro Research techniques to measure human emotions at scale.

Affect Lab includes the following proprietary technologies:

Facial Coding – AffectLab measures a user’s facial expressions using a standard camera in a laptop or on a mobile phone and categorizes them into macro and micro emotions
Eye Tracking – AffectLab uses a standard camera on a laptop or on the mobile phone to measure, analyze and visualize human gaze pattern and generate heat maps, gaze plots, transparent maps etc.

Key Features of the Consumer Research Platform
1. Online panel of 60 Million+ respondents from across 120 countries.
2. Facial Coding & Eye-tracking Technologies to capture subconscious behavior of consumers.
3. Pre & Post survey templates with branching logic.
4. Extensive benchmark of 70,000+ media & Ad insights.