Recent Explainers
What are Research Repositories?
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more...
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural...
All Explainers
What are Research Repositories?
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more...
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural...
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and...
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse...
What is Survey Analysis?
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Co-Creation?
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.
What is Video Research?
Video research enables you to have conversations with people across the world. This is an intro to video research &...
What is Advertising Testing?
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
What is Eye Tracking for Market & User Research?
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What are Chatbots for Research?
Chatbots for research are a way of engaging respondents in a converstaion to gather both qual and quant data. Learn...
What is Social Intelligence?
Learn about social intelligence, how it can be used, and how you can benefit from using it in your own...
What is Mobile Ethnography?
An introduction to mobile ethnography; it’s benefits, it’s uses, and the types of features needed.
What is Active Sensemaking? How to Leverage the Power of Stories
Henrik Nielson, Founder of Fabula, explains what active sensemaking is, and how combining quant & qual gives better understanding of...
What is DIY Survey Research? 8 Examples with Full Length Demos
DIY survey research has transformed how organisations get feedback, measure performance and test new ideas. But DIY platforms vary massively....
What is Conversion Rate Optimisation (CRO)?
A brief introduction to the what and the how of Conversion Rate Optimisation, A/B and Multivariate Testing by Robert Jones.
What is Text Analytics for Research?
An intro to Text Analytics for Research including background on NLP, 4 key concepts, 10 uses for text analytics in research...