Featured Platforms


Delineate

Delineate provides real-time data, insight and intelligence to brands using proprietary technology and research experts

Latana

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.


About


Brand tracking is the process of listening to consumers’ perceptions about brands and markets through time, to make informed strategic decisions and follow up on the outcomes. Its main outputs come from survey results, and could be combined with additional information.

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…


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summit

The Ad & Brand Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and brand research, analytics & measurement.

explainer

What is Brand Tracking?

An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…


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